Fashion Targets Breast Cancer

Today was such an inspiring day and I am so proud that I could help in any way possible with this fantastic cause. My sister and I were asked to promote the Fashion Targets Breast Cancer (FTBC) t-shirts in-store in Brown Thomas, Limerick. This is a cause very close to our hearts as as my mother is a breast cancer survivor and we were delighted to volunteer. Promotion of this cause is so important as one in ten women living in Ireland will be diagnosed with breast cancer in their lifetime*. The campaign was officially launched for its 8th year on Thursday with today seeing the first weekend of sales.
The t-shirts look absolutely fab and I know you fashionistaswill be proud to wear them. They feature the iconic FTBC logo, designed by Ralph Lauren on the side and are available for purchase from Brown Thomas Dublin, Cork, Limerick and Galway and BT2 here in Ireland.  All proceeds from sales of the tees, which retail at €30 go to the Irish Cancer Society and Europa Donna Ireland. We had so much fun promoting the t-shirts today and it is great to see the support out there for the campaign.  Of course the gorgeous Stephanie was asked numerous times which modelling agency she was with πŸ™‚
We were not quite as brave as supermodel Karolina Kurkova and we did wear our tee’s with jeans πŸ˜‰ it can be quite chilly in Ireland even on a sunny day!
Buy it. Give it. Wear it. 

* National Cancer Registry of Ireland 2012


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