James Kelly SS16 Collection was one of the shows which I attended during my first London Fashion Week. This took place at the stunning Freemasons Hall venue as part of the Fashion Scout Catwalk Schedule on Day 2. Fashion Worked had kindly asked me to cover James Kelly on their behalf and I knew I was in for a treat.  As it was a very last minute squeeze into my LFW schedule I didn’t have a lot of time to research the designer. Nonetheless I knew my excitement was justified once the show began. The ominous soundtrack and catwalk set-up added to the mystery of the show which was separated into two areas. The audience in the latter half were treated to the hype of clicking camera shutters prior to the model appearing in the second section. The collection – think fashion meets nature. 

The designs centered on natural tones of green, white and brown combined with earthy, almost moss-like textures. The models made their way, many barefoot, others in embellished footwear, down the catwalk. I loved the uniqueness of this collection, being honest I struggle to recall seeing anything like this before. The outfits were structured and yet held a natural, fluid feel at the same time. Wavy hairstyles and neutral makeup complemented the look.

At first glance James Kelly SS16 collection appears almost art-like, too-good-to-wear but think of the statement one would make in a beautiful piece from this collection. I loved the show and I look forward to seeing what James Kelly comes up with next.

I streamed the show live on my Periscope channel (@BoopFashionista) and you can watch the replay here if you would like a closer look: